SOCIAL MISSION

We at Maxine’s Heavenly believe that dessert doesn’t have to be void of nutrition. And we believe just as strongly that everyone should have equal access to high quality, nutritious, whole foods.

We want to do more than just business; we want to help change the world! And so, we are looking to help eliminate food deserts from our society, starting in our hometown of Los Angeles.

Inequality
A food desert (not dessert!) is an urban area in which it is difficult to buy affordable or good-quality fresh food. It is especially difficult in these areas to get fruits, vegetables, and other whole foods.

A Vicious Cycle
Lacking access to fresh, whole foods might seem like it’s just a health issue. And indeed, living in a food desert drastically increases your chances of being obese or having health problems. But it’s more than that.

When you don’t feel well, it’s hard to stay focused in school, work a demanding job, or generally succeed in life. Poor nutrition can be the beginning of a vicious cycle that leads to poverty, incarceration, and poor education.

Desserts for deserts!
We want to help break that cycle. We feel passionately about equal access to good, quality, whole foods. We are on a journey to find the best ways to do that, including sharing and donating resources, donating product, and working closely with partners.

We’re in the beginning stages of figuring out next steps. If you have suggestions, or would like to partner with us, please email Rachel at rachel@maxinesheavenly.com

Food deserts are defined as parts of the country vapid of fresh fruit, vegetables, and other healthful whole foods, usually found in impoverished areas. This is largely due to a lack of grocery stores, farmers’ markets, and healthy food providers.

American Nutrition Association

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